Establish

Establishing and socializing top level objectives by company leadership is crucial for teams to know what is most important.

whatmatters.com provides tips for this process;

From my experience, most leadership teams I have one or two main objectives in mind, however don’t know the best way to communicate those to teams. I guide management to isolate one maybe two to objectives, and publish those to an internal location for all teams to review. This approach will get teams discussing the top objectives organically.